May 25, 2018

New York, NY, May 25, 2018 – In advance of Iceland’s historic trip to the 2018 World Cup, two Italian companies, shoemaker Pantofola d’Oro and technical sportswear manufacturer Erreà Sport, Official Technical Sponsor of KSI, the Iceland national football team, have teamed up to open the Official Iceland World Cup Headquarters at Pantofola d’Oro’s Soho store.

Excitement is building around Iceland’s upcoming participation in the 2018 World Cup in Russia, following their stunning victory in the 2016 Euro Championship. Despite Iceland’s population of only 337,000, the tiny country’s team has captured the attention and won the hearts of fans the world over with their thrilling, passionate and courageous playmaking.

The Iceland World Cup Headquarters invites Iceland fans in New York a chance to “Embrace Your Inner Viking” and show their love for the Iceland team by sporting the high quality shoes, jerseys and scarves created for the 2018 World Cup.

Pantofola d’Oro will offer a limited edition Iceland World Cup tribute shoe, which will go on sale at an invite-only launch party on May 31 and will be available exclusively at the store.

The store will also feature official Iceland World Cup replica jerseys and scarves by Erreà Sport. Erreà blended the country’s elements of ice and lava in the design of the official jersey to represent the uniqueness and beauty of Iceland and the courageous spirit of the team.

The store officially opens on May 31st with a private invite-only party from 6:00-8:00 pm celebrating Iceland’s historic trip to the World Cup. Aside from enjoying Icelandic cocktails, hors d’oeuvres and giveaways, launch party guests will livestream a Viking thunder clap to send their good wishes to the team. Event sponsors include Iceland Naturally, Icelandair, Icelandic Provisions, Brennivin America and Reyka Vodka. A limited number of invites are available to Iceland fans on social media and by request.

The Iceland World Cup Headquarters in Pantofola d’Oro’s pop-up store at 325 West Broadway is conveniently located right across the street from the Soho Grand, and just a ball toss away from the Soho hotspot Felix, where sports enthusiasts and soccer fans gather to eat, drink and watch soccer matches throughout the year.  

About Pantofola d’Oro

Established by the Lazzarini family in a cobbler shop within the old city walls of Ascoli Piceno in 1886, the legendary Pantofola d’Oro shoe brand combines iconic sports-inspired classics with revived modernity. After the second World War, Lazzarini saw the need for a softer, more comfortable athletic shoe that combined technical construction with inimitable style and thus, the “golden slipper” was born.  Since then, Pantofola d’Oro has defined the essence of impeccably-handcrafted Italian footwear and built a reputation as a symbol of luxury and superior performance. All leather is still handpicked and cut as one fluid piece with each model going through the same 46-step process, ensuring function and quality in every design. More at

About Erreà Sport

Founded in 1988, Erreà® has grown from a small Italian sports apparel designer and manufacturer to one of the leading performance athletic brands in the world. Erreà products are worn in more than 70 countries by hundreds of professional teams and millions of pro and amateur players. Erreà remains a family-run company controlling every step of the design and manufacturing process, ensuring garments meet the most rigorous safety standards, and providing exceptional quality, value and service. More at