Nov 21, 2018

The new communication campaign regarding Oeko-Tex Standard 100 Certification has been launched.

It features the brand and a truly topical message that places the very essence of sport at its centre. There is, in fact, something important and essential that needs to be encouraged with strength and conviction: the care and respect for our health.

Out of this simple yet overriding consideration comes “Skin” the new campaign from Erreà that reaffirms, in an original and highly impactful way, its commitment to produce items of the highest quality and with OEKO-TEX STANDARD 100 by OEKO-TEX certification.

Erreà Sport has always been known for its ongoing commitment when it comes to searching for quality and materials that don’t just deliver from the point of view of performance but also from a low environmental impact perspective, always totally mindful of the health of the consumer. This meant that in 2017 it became, and not by chance, the first company in the teamwear sector to obtain Oeko-Tex Standard 100 certification, something that placed extremely stringent limitations on the use of harmful substances, guaranteeing a high safety standard on all the products, under whatever conditions they are used.

These are such high-quality products that it is almost as if they weren’t being worn on the skin. And it is precisely by starting from this assumption that the new campaign emphasises the “cleanness” of Erreà products and confirms its technological superiority, something that the Parma-based company has always taken great pride in.

The key visual element for the new communication campaign consists of a sports shirt which, worn by an athlete, dissolves and becomes one with the skin. A veritable demo, that clearly suggests the quality of Erreà products, that we could define as being of “zero impact”.

The chosen claim: “We stand for clean sport, even for your skin”, rounds off the message, adding an ethical value that reaches far beyond individual products and certifications. A simple language, that is authoritative and surprising, that reinforces the concept and broadens it to take in all those healthy values that sport is capable of transmitting.

This is because sport remains the most beautiful thing in the world and nothing must ever contaminate its truest nature. With Erreà, Sport always runs parallel to Health.